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Bennetts reveal top biker distractions!


Girls Aloud for Kit Kat Senses


Eva Longoria for Magnum ice-cream
31%


Louise Redknapp modeling for Triumph Bras
13%


Myleene Klass in a yellow and white bikini for M&S


Eva Longoria modeling for L'Oreal shampoo

Bennetts leading motorcycle insurance providers have revealed the results of a survey to discover what last year was the biggest distraction on the road for bikers. The results reveal that ads for the girls group Girls Aloud were the biggest distraction for bikers last year. With apparently 35% of bikers admitting to taking their eyes off the road to look at the Girls Aloud billboards.

The most distracting billboard adverts where:-

Girls Aloud for Kit Kat Senses
35%

Eva Longoria for Magnum ice-cream
31%

Louise Redknapp modeling for Triumph Bras
13%

Myleene Klass in a yellow and white bikini for M&S
10%

Eva Longoria modeling for L'Oreal shampoo
3%


* Based on brand tracking research in April 2008

Now I know this is a motorcycling blog, but I have published the top five billboard ads above, so that you can look at them now, rather than be tempted to try and look at them whilst out riding your motorbike. Your eyes should be on the road of course!!!!

Ride safe.



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